nous strategies exists to help businesses and leaders cultivate authentic brands through impactful communications, purposeful events, differentiating partnerships, and insightful strategies.

The Greek word nous (νοῦς) translates to mind or intellect, but it's true meaning goes deeper. Often understood as the mind of the heart, nous is more closely associated with wisdom and love – two things that I believe are integral for a brand to truly connect and drive lasting success.

Rooted in this understanding, nous strategies takes a holistic approach to understanding a brand and those it serves. I believe in offering tailored services that deliver focused, insightful strategies rather than overwhelming clients with large, one-size-fits-all plans.

  • Developing or strengthening a clear brand foundation and roadmap. Services in this area could include defining core values and purpose, target audience understanding, brand positioning, brand audits, and effective messaging frameworks for brands and leaders.

  • Writing and sharing communications designed to authentically tell your brand's story with external and internal audiences. Services could include media relations (press release creation, media pitching, segment development and coordination), external brand communications (website, social media, marketing materials), and internal brand communications to align employees (corporate and leader communications, crisis communications).

  • Helping you identify, build, and manage strategic relationships. Services could include creating an overall partnership strategy, evaluating current partnership effectiveness, identifying and assessing new potential partners, outreach and engagement, agreement negotiation, implementation planning, and ongoing relationship management.

  • Creating and executing engaging experiences (large or small) that connect with your audience and achieve specific brand objectives. Services could include event concept development and theme creation, speaker scripts and overall messaging, logistical planning and vendor management, audience engagement strategies, on-site execution, and post-event evaluation.

Let’s connect

My experience working with businesses and brands of all sizes has shaped my approach to supporting clients at nous strategies, from leaders seeking a seamless extension of their team to resourceful entrepreneurs managing every detail. Whether you need a thought partner on strategy or an executor to bring your strategies to life with both experience and heart – I’d love to connect with you.