about kayleen

I’ve always been deeply connected to purpose-driven brands – as a collaborator and a customer – constantly inspired by the passionate individuals behind them. Working with good humans drives me. Throughout my career, I've spent over fifteen years immersed in brand strategy and reputation, communications, partnerships, experiential marketing, and corporate social responsibility, building strong internal teams and external relationships for brands. Some of the most rewarding moments of my career have been outside of my corporate roles, helping entrepreneurs and small businesses bring their brands to life authentically and crafting communications and events that build engagement that matters.

My experiences have sharpened an innate ability to effectively bridge the gap between strategic vision and practical execution. I've often seen brilliant plans stumble in their implementation, or passionate efforts lack clear strategic direction. This happens far too often when a partner you bring in is thinking too big or is too focused on tactics that aren’t deeply connected to a strategy. That's the heart of why I created nous strategies - offering businesses and leaders a partnership that delivers not just insightful strategic direction, but also the practical, hands-on support to make those plans truly resonate and drive meaningful impact.